03553nam 2200589 450 991015159480332120210320191052.01-292-03378-9(CKB)2550000001126767(SSID)ssj0001256744(PQKBManifestationID)12541160(PQKBTitleCode)TC0001256744(PQKBWorkID)11273275(PQKB)11293488(MiAaPQ)EBC5173828(MiAaPQ)EBC5175947(MiAaPQ)EBC5833790(MiAaPQ)EBC5138325(MiAaPQ)EBC6400693(Au-PeEL)EBL5138325(OCoLC)1015880560(EXLCZ)99255000000112676720210320d2014 uy 0engurcnu||||||||txtccrBasic marketing research. /Naresh K. MalhotraFourth edition, Pearson new international edition.Harlow, England :Pearson Education, Limited,[2014]©20141 online resource (675 pages) illustrationsPearson custom libraryIncludes index.1-292-02048-2 1-299-96179-7 Includes bibliographical references at the end of each chapters and index.Cover -- Table of Contents -- Appendix: Statistical Tables -- 1. Introduction to Marketing Research -- 2. Defining the Marketing Research Problem and Developing an Approach -- 3. Research Design -- 4. Exploratory Research Design: Secondary Data -- 5. Exploratory Research Design: Syndicated Sources of Secondary Data -- 6. Exploratory Research Design: Qualitative Research -- 7. Descriptive Research Design: Survey and Observation -- 8. Casual Research Design: Experimentation -- 9. Measurement and Scaling: Fundamentals and Comparative Scaling -- 10. Measurement and Scaling: Noncomparative Scaling Techniques -- 11. Questionnaire and Form Design -- 12. Sampling: Design and Procedures -- 13. Sampling: Final and Initial Sample-Size Determination -- 14. Fieldwork: Data Collection -- 15. Data Preparation and Analysis Strategy -- 16. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation -- 17. Data Analysis: Hypothesis Testing Related to Differences -- 18. Data Analysis: Correlation and Regression -- 19. Report Preparation and Presentation -- Case: Hewlett-Packard (HP): Using Marketing Research to Gain a Competitive Edge -- Case: Baskin-Robbins: Can It Bask in the Good 'Ole Days? -- Case: McDonald's: The World's Number One Fast-Food Company! -- Case: Boeing: Taking Flight -- Comprehensive Questions for TruEarth Healthy Foods: Market Research for a New Product Introduction -- Comprehensive Questions for Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug -- Comprehensive Questions for Saxonville Sausage Company -- Index.For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.Pearson custom library.Marketing researchMarketing research.658.83Malhotra Naresh K.770694MiAaPQMiAaPQMiAaPQBOOK9910151594803321Basic marketing research3083691UNINA01797nam 2200349 450 991067437480332120230622231033.0(CKB)4100000002964853(NjHacI)994100000002964853(EXLCZ)99410000000296485320230622d2018 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAdvances in Marine Chitin and Chitosan II, 2017 /Hitoshi Sashiwa, David HardingBasel :MDPI - Multidisciplinary Digital Publishing Institute,2018.1 online resource (ix, 397 pages)3-03842-677-6 As a result of our call in 2014 for submissions to a Special Issue, Advances in Marine Chitin and Chitosan in Marine Drugs, we are now pleased to tell you that this issue has been published. Twenty high class papers were included in this issue, which we now plan to publish as a book. In addition we now seek to publish a further Special Issue, Advances in Marine Chitin and Chitosan II, 2017, in Marine Drugs. As before, we plan to produce a strong, very exciting issue that will encompass breakthroughs in high value, scientific and industrial chitin and chitosan research. Despite significant advances in chitin and chitosan research since the 1970s, current overviews in recent publications involving chitin and chitosan research advances need reporting.Marine biologyMarine biology.574.92Sashiwa Hitoshi1312853Harding DavidNjHacINjHaclBOOK9910674374803321Advances in Marine Chitin and Chitosan II, 20173391626UNINA