01142nam 2200385 450 99106715054033211-64105-165-5(CKB)4100000006995935(MiAaPQ)EBC5529568(EXLCZ)99410000000699593520181017d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe power of licensing harnessing brand equity /Michael StoneChicago, Illinois :ABA Publishing, American Bar Association,[2018]©20181 online resource (248 pages)1-64105-164-7 Power of Licensing License agreementsUnited StatesBranding (Marketing)United StatesLicense agreementsBranding (Marketing)346.73048Stone Michael H.1933-1336755MiAaPQMiAaPQMiAaPQBOOK9910671505403321The power of licensing3054314UNINA