04178nam 2200781Ia 450 991066662240332120200520144314.01-134-61393-80-429-22968-20-203-25319-11-280-32417-11-134-61394-60-203-20735-1978661032417010.4324/9780203207352 (CKB)1000000000250981(EBL)169032(OCoLC)252783986(SSID)ssj0000181015(PQKBManifestationID)11183666(PQKBTitleCode)TC0000181015(PQKBWorkID)10168144(PQKB)10524264(SSID)ssj0000079562(PQKBManifestationID)11110927(PQKBTitleCode)TC0000079562(PQKBWorkID)10076358(PQKB)11654584(MiAaPQ)EBC169032(Au-PeEL)EBL169032(CaPaEBR)ebr10053831(CaONFJC)MIL32417(OCoLC)1000432734(EXLCZ)99100000000025098120000113d2000 uy 0engur|n|---|||||txtccrInternal marketing directions for management /edited by Richard J. Varey and Barbara R. Lewis1st ed.London ;New York Routledge20001 online resource (330 p.)Description based upon print version of record.0-415-21318-5 0-415-21317-7 Includes bibliographical references and index.Cover; Internal Marketing: Directions for Management; Copyright; Contents; Illustrations; Contributors; Preface; Acknowledgements; Part I Context; 1 From hierarchy to enterprise: Internal markets are the foundation for a knowledge economy; Part II Structure; 2 Internal marketing in the light of relationship marketing and network organizations; 3 The strengths and weaknesses of internal marketing; Part III Management/competency; 4 Effectiveness implies leaving myths aside; 5 Managerial interactions of internal marketing6 Internal marketing in small manufacturing firms: Extending the concept to encompass organisational learning7 Employee attitudes and responses to internal marketing; 8 Get close to the internal customer or keep your distance?; Part IV Communication and service delivery; 9 Minimizing internal communication gaps by using Business Television; 10 The business value of buy-in: How staff understanding and commitment impact on brand and business performance; 11 Services marketing starts from within; 12 Internal Marketing: A relationships and value-creation view; Part V Developments13 A meta-model of internal marketing14 Internal relationship management: Broadening the scope of internal marketing; 15 Internal marketing: A step too far; 16 A broader conception of internal marketing: A social constructionist perspective; Part VI Conclusion; 17 End-view: Directions for management; IndexBringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth cMarketingManagementMarketing channelsMarket segmentationMarketingManagement.Marketing channels.Market segmentation.658.8Varey Richard J.1955-784862Lewis Barbara R938571MiAaPQMiAaPQMiAaPQBOOK9910666622403321Internal marketing2115042UNINA