01817oam 2200505M 450 991071631860332120200213070630.7(CKB)5470000002520953(OCoLC)1066022165(OCoLC)995470000002520953(EXLCZ)99547000000252095320071213d1926 ua 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierAmending the District of Columbia Appropriation Act of 1913. April 19 (calendar day, April 21), 1926. -- Ordered to be printed[Washington, D.C.] :[U.S. Government Printing Office],1926.1 online resource (7 pages)Senate report / 69th Congress, 1st session. Senate ;no. 644[United States congressional serial set ] ;[serial no. 8525]Batch processed record: Metadata reviewed, not verified. Some fields updated by batch processes.FDLP item number not assigned.Amending the District of Columbia Appropriation Act of 1913. April 19 Legislative amendmentsPublic utilitiesCostValuationLegislative materials.lcgftLegislative amendments.Public utilities.Cost.Valuation.Capper Arthur1865-1951Republican (KS)1386839WYUWYUOCLCOOCLCQOCLCOOCLCQBOOK9910716318603321Amending the District of Columbia Appropriation Act of 1913. April 19 (calendar day, April 21), 1926. -- Ordered to be printed3505330UNINA07047nam 22007815 450 991065948110332120251008153652.03-031-23574-610.1007/978-3-031-23574-0(MiAaPQ)EBC7195710(Au-PeEL)EBL7195710(CKB)26130554300041(DE-He213)978-3-031-23574-0(PPN)268206066(EXLCZ)992613055430004120230211d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCustomer Behaviour in eCommerce Case Studies from the Online Grocery Market /edited by Šárka Zapletalová, Halina Starzyczná1st ed. 2023.Cham :Springer International Publishing :Imprint: Springer,2023.1 online resource (120 pages)SpringerBriefs in Business,2191-5490Print version: Zapletalová, Sárka Customer Behaviour in ECommerce Cham : Springer International Publishing AG,c2023 9783031235733 Includes bibliographical references.Intro -- Acknowledgment -- About This Book -- References -- Contents -- Contributors -- Chapter 1: Strategy of Trade Organizations -- Introduction -- Theoretical Framework of Strategy -- Business Strategies of Trade Organizations -- Cost Leadership Strategy -- Differentiation Strategy -- Blue Ocean Strategy -- Research: Business Strategies -- Research Methodology -- Sample -- Research Methods and Research Process -- Data Analysis -- Analysis of Research Results -- Summary -- References -- Chapter 2: Customer Behaviour -- Introduction -- Theoretical Framework of Customer Behaviour -- Factors Influencing Customers in the Online Environment -- The Hedonic and Utilitarian Shopping Motive -- Situational Factors -- Social Influence -- Perceived Risk -- A Feeling of Trust -- Other General Factors Influencing Customers in the Online Environment -- Behaviour of Customers Buying Food Online -- Typology of Online Grocery Shoppers -- Appeals Influencing Customer Behaviour -- The Process of Analysing the Behaviour of Customers Buying Products Online -- Research: Customer Behaviour -- Determining the Typology of Online Grocery Shoppers -- Procedure for Interpreting Clusters to Determine Typology -- Specification of the Typology of Online Grocery Shoppers -- Quality-Oriented Customers -- Suggestible Utilitarians -- Loyal Traditionalists -- Satisfied Conditional Loyalists -- Well-Off Eco-Sympathizers -- Customer Composition of the Top 3 Online Food Retailers -- Appropriate Appeals and Media Types for Use in Marketing Communication -- Appeals -- Media Types -- Research Outputs for Marketing Communication -- Determining the Target Audience -- Communication Objectives and Message Preparation -- Choice of Communication Channels and Communication Mix -- Budgeting and Feedback -- Summary -- References -- Chapter 3: Loyalty in E-Commerce -- Introduction.Theoretical Framework of E-Loyalty -- The Wider Context of Loyalty -- E-Loyalty and Its Definition -- The Process of Building E-Loyalty -- Factors Affecting E-Loyalty -- Consequences of E-Loyalty and Its Measurement -- Measuring the Consequences of E-Loyalty -- The Importance of E-Loyalty for E-Shops -- Research: Loyalty in E-Commerce -- Secondary Research in E-Shops -- Research Methodology -- Object of Research -- Data -- Research Questions -- Analysis of Secondary Research Results -- Behaviour of E-Loyal Customers -- Limits of the Research -- Summary and Conclusion of Secondary Research -- Primary Qualitative Research -- Research Methodology -- Respondent Sample -- Specification of the Questions -- Analysis of Primary Research Results -- Customer Relations and the Customer Base -- E-Loyalty, Its Perception and Consequences -- Determinants and Building E-Loyalty -- Discussion of Primary Research Results -- E-Loyalty, Its Perception and Consequences -- Determinants and Building E-Loyalty -- Conclusion -- References -- Chapter 4: Online Sales of Regional Brands -- Introduction -- Theoretical Framework of Regional Brands -- VOSviewer Method Application -- Brand as a Key Concept -- Concept of the Regional Brand -- Authors Dealing with Branding and Regional Branding in the Web of Science Database -- E-Commerce and SME and Regional Brands -- Research: SME Selling Goods Online and Using Regional Brands -- Primary Qualitative Research Methodology -- Research Object and Respondent Sample -- Research Subject and Research Questions -- Analysis of Research Results of Regional Companies in E-Commerce -- Business Strategy and Setting Up an E-Shop, Changes in the Sales Process -- E-Shop Assortment -- Customers and Loyalty -- Company Performance -- Positives and Negatives of Operating an E-Shop -- Discussion on Selected Results of Qualitative Research.Research Limits -- Answering Research Questions -- Chapter Summary -- References -- Chapter 5: Conclusion.Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.SpringerBriefs in Business,2191-5490Strategic planningLeadershipRetail tradeElectronic commerceCustomer relationsManagementTelemarketingInternet marketingBusiness Strategy and LeadershipTrade and Retaile-Commerce and e-BusinessCustomer Relationship ManagementDigital MarketingStrategic planning.Leadership.Retail trade.Electronic commerce.Customer relationsManagement.Telemarketing.Internet marketing.Business Strategy and Leadership.Trade and Retail.e-Commerce and e-Business.Customer Relationship Management.Digital Marketing.658.8342658.872Zapletalová ŠárkaStarzyczná HalinaMiAaPQMiAaPQMiAaPQBOOK9910659481103321Customer Behaviour in ECommerce3032418UNINA