04446nam 2200709Ia 450 991064931210332120200520144314.01-134-60567-60-429-23244-60-203-46217-31-280-31770-11-134-60568-410.4324/9780203462171 (CKB)3240000000001539(SSID)ssj0000447111(PQKBManifestationID)11279555(PQKBTitleCode)TC0000447111(PQKBWorkID)10504980(PQKB)11320877(SSID)ssj0000079612(PQKBManifestationID)11107839(PQKBTitleCode)TC0000079612(PQKBWorkID)10075505(PQKB)11530667(MiAaPQ)EBC170169(Au-PeEL)EBL170169(CaPaEBR)ebr10054126(CaONFJC)MIL31770(OCoLC)437078723(OCoLC)1000432644(EXLCZ)99324000000000153920000104d2000 uy 0engurcn|||||||||txtccrMachiavelli, marketing, and management /edited by Phil Harris, Andrew Lock and Patricia Rees1st ed.London ;New York Routledge2000xiii, 242 p. illBibliographic Level Mode of Issuance: Monograph0-415-21670-2 0-415-21669-9 Includes bibliographical references and index.chapter 1 Introduction -- chapter 1 Introduction -- chapter 2 Machiavelli through the ages: 500 years on Enlightenment or obfuscation? /Phil Harris, Andrew Lock and Patricia -- chapter 3 Machiavelli's contemporaries George Bull /GEORGE BULL -- chapter 4 Machiavelli, master of liberty /Beatrice Rangoni Machiavelli -- chapter 5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness /Richard Elliott -- chapter 6 Niccol Machiavelli as relationship marketing guru /Michael Thomas -- chapter 7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics /Dominic Wring -- chapter 8 Renaissance realpolitik for modern management /Alistair McAlpine -- chapter 9 From the dark to the light: ranges of the real skills of management /Brian Stone -- chapter 10 Corporate governance: real power, Cecil King and Machiavelli /Ken Simmonds -- chapter 11 Machiavelli, politics and modern language use in modern management /Terry Berrow -- chapter 12 Are Machiavellian tactics still appropriate or defensible in politics? /Maureen Ramsay -- chapter 13 Nicco and Charlie: a story of two political servants and of political management /Kevin Moloney -- chapter 14 Machiavelli and Powell: maximizing prophets /John Parkin -- chapter 15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War /Martin Stephen -- chapter 16 Machiavelli and human nature /Robert Gutfreund -- chapter 17 The myth and reality of telling the truth: the legacy of /Phil Harris.This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management * governance and ethics * post-modernism * marketing * political communication and spin doctoring * rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.ManagementMarketingManagement.Marketing.658Harris Phil1952-977247Lock Andrew1947-977248Rees Patricia977249MiAaPQMiAaPQMiAaPQBOOK9910649312103321Machiavelli, marketing, and management2226175UNINA