02939nam 2200637 a 450 99633913880331620190222221948.01-280-25154-997866102515441-4237-2880-70-7494-4605-61-59875-845-4(CKB)1000000000244487(EBL)242746(OCoLC)475962017(SSID)ssj0000144493(PQKBManifestationID)11160321(PQKBTitleCode)TC0000144493(PQKBWorkID)10145423(PQKB)11592799(MiAaPQ)105922(EXLCZ)99100000000024448720050223d2005 uy 0engtxtccrEffective media relations[electronic resource] how to get results /Michael Bland, Alison Theaker & David Wragg3rd ed.London ;Sterling, VA Kogan Page20051 online resource (161 p.)PR in practice series"CIPR, Chartered Institute of Public Relations."0-7494-4380-4 Includes bibliographical references (p. 141-142) and index.Contents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; IndexIn this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.PR in practice series.Public relationsMass media and businessPublic relations.Mass media and business.659.2791.4502/8Bland Michael117911Theaker Alison532739Wragg David W1019267Chartered Institute of Public Relations.MiAaPQMiAaPQMiAaPQBOOK996339138803316Effective media relations2401981UNISA00895nam0 2200313 450 991064819640332120230309123704.0978152646429320230309d2023----km y0itay50 baengGB 001yySociology & social workJo Cunningham, Steve Cunningham, Alice O'Sullivan3. EdizioneLondonLearning Matters2023XXVIII, 298 p.fig.24 cm2001Servizio socialeSociologia361.322itaCunningham,Jo1302800Cunningham,Steve82671O'Sullivan,Alice1302801ITUNINAREICATUNIMARCBK9910648196403321361.3 CUN 19779BFSBFSSociology & social work3026606UNINA