01166nam--2200397---450-99000058695020331620050216113411.088-85838-99-50058695USA010058695(ALEPH)000058695USA01005869520010726d1995----km-y0itay0103----baitaIT||||||||001yyHit parade del linguaggio pubblicitarioGiorgio FanfaniMilanoEditori di comunicazione-Lupetti199583 p.17 cmI triangoli2001I triangoli001-------2001PubblicitàLinguaggio659.1014FANFANI,Giorgio547016ITsalbcISBD990000586950203316IV.1. 87 (VARIE COLL 1199/3)134378 LMVARIE COLLBKUMAPATTY9020010726USA01162020020403USA011708PATRY9020040406USA011641COPAT49020050216USA011134Hit parade del linguaggio pubblicitario882910UNISA03735nam 22006253 450 991064009840332120250904002129.0(CKB)5720000000119906(oapen)https://directory.doabooks.org/handle/20.500.12854/95994(PPN)272716081(MiAaPQ)EBC7272473(Au-PeEL)EBL7272473(Perlego)3801706(EXLCZ)99572000000011990620231214d2022 uy 0freurmn|---annantxtrdacontentcrdamediacrrdacarrierL' Institut de L'Élevage Du Temps de la Modernisation à Celui des TransitionsVersailles :Quae,2022.©2023.1 electronic resource (312 p.)Hors Collection9782759236626 2759236625 In the early 1960s, French livestock production was at a crossroads, having been disrupted by the impact of agricultural modernisation and European integration. Public authorities and professional representatives agreed to create a development apparatus dedicated to ruminant animal production, in order to facilitate the adoption of innovations resulting from research. This is how the Technical Institute for Cattle Breeding was founded in 1962 and the Technical Institute for Sheep and Goat Breeding in 1967. Initially, the missions of these institutes were limited to testing innovations on experimental farms and transferring knowledge, in line with the modernising measures set out in the 1966 law on livestock farming. However, faced with the great diversity of livestock systems and the growing challenges that they had to face, the agents of the technical institutes began, in the 1970s, to develop original methods to support livestock farmers. At first marginal, this know-how gained legitimacy in the face of the social, economic and finally ecological consequences of the race for innovation and competitiveness. Gathered together in 1991 in a single Institute of Animal Husbandry with cross-disciplinary skills, these agents found themselves confronted with major health crises and the cross-cutting issues of the digital revolution, the advent of genomics, new societal expectations and, above all, environmental issues, which became significant at the turn of the century. Support for the world of livestock farming can no longer be thought of solely in terms of development, it must also take into account the necessary transitions. Based on unpublished archives and the testimonies of men and women who have lived through and supported these changes, this book retraces the little-known history of an engineering department that has played a crucial role in the metamorphosis of French livestock farming, making an important contribution to the debate on the future of the relationship between livestock farming and society.Hors CollectionAnimal breedingbicsscfarmeragriculturegenetic improvementcattlegoatrural developmentlivestockenvironmentgeneticshistorysheeppublic policyanimal productionsociologyAnimal breedingBouvier Charlène1328329Cornu Pierre469982Madeline Yves1452585MiAaPQMiAaPQMiAaPQBOOK9910640098403321L' Institut de L'Élevage3654484UNINA