03344nam 2200541 450 991063989570332120240209131511.03-031-21580-X10.1007/978-3-031-21580-3(MiAaPQ)EBC7167801(Au-PeEL)EBL7167801(CKB)25936408400041(DE-He213)978-3-031-21580-3(EXLCZ)992593640840004120230507d2023 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe role of pleasure to improve tourism education /Alejandra Zuccoli and Maximiliano E. Korstanje1st ed. 2023.Cham, Switzerland :Springer,[2023]©20231 online resource (135 pages)Print version: Zuccoli, Alejandra The Role of Pleasure to Improve Tourism Education Cham : Springer International Publishing AG,c2023 9783031215797 Includes bibliographical references.Introduction -- Chapter 1: The origin of pleasure -- Chapter 2: Education in the West -- Chapter 3: Tourism Education -- Chapter 4: The crisis of tourism education -- Chapter 5: Happiness laboratory, the study case of Pancoe -- Chapter 6: Happiness Lab in times of COVID19 -- Chapter 7: The future of tourism education -- Conclusion.This book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond. This editorial project is based on an efficient experiment known as “PANCOE” where pre-graduate students of tourism bachelor at the University of Palermo, Argentina, were subject to different pleasurable experiences mainly marked by eating, tasting dishes and non-alcohol drinks while cooking and kneading bread pieces. PANCOE aims to integrate students' senses with their emotions, academic performance, and digital platforms. PANCOE devotes efforts to transforming negative feelings like fear into positive ones like joy. As an outcome, students who had taken part in PANCOE not only obtained higher degrees but also completed their studies with a bachelor's degree. Therefore, PANCOE situates as a promising and exciting tourism education method to better the academic performance of low-grade students in tourism and to bring creativity to the tourism classroom for all students.TourismPsychological aspectsTurismethubEnsenyamentthubAspectes psicològicsthubLlibres electrònicsthubTourismPsychological aspects.TurismeEnsenyamentAspectes psicològics663.2Zuccoli Alejandra1274974Korstanje Maximiliano E.MiAaPQMiAaPQMiAaPQBOOK9910639895703321The role of pleasure to improve tourism education3363134UNINA