01144nam a2200265 i 450099100311058970753620020503183600.0970304s|||| it ||| | ita 8822102142b10459583-39ule_instEXGIL115281ExLDip.to Filol. Ling. e Lett.itaCoveri, Lorenzo155267Insegnare letteratura nella scuola superiore /a cura di Lorenzo CòveriScandicci :La nuova Italia,VI,125 p. ;21 cm.Didattica viva. Quaderni dei Gruppi di intervento e di studio nel campo dell'educazione linguistica (Giscel) ;2Letteratura italiana - Insegnamento Scuola Media SuperioreScuola media superioreLetteratura italiana - Insegnamento.b1045958321-02-1727-06-02991003110589707536LE008 FL.M. (f.r.) XXVIII 2211LE008N-6543/1le008-E0.00-lm 00000.i1053210927-06-02Insegnare letteratura nella scuola superiore221931UNISALENTOle00801-01-97ma -itait 0104915nam 22008895 450 991063403630332120240925154318.03-031-07422-X10.1007/978-3-031-07422-6(PPN)276156919(MiAaPQ)EBC7153324(Au-PeEL)EBL7153324(CKB)25610244800041(OCoLC)1354205497(DE-He213)978-3-031-07422-6(EXLCZ)992561024480004120221207d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAntitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing /edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi1st ed. 2023.Cham :Springer International Publishing :Imprint: Springer,2023.1 online resource (463 pages)LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,2199-7438Print version: Kilpatrick, Bruce Antitrust in Data Driven Markets and Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing Cham : Springer International Publishing AG,c2023 9783031074219 Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary.This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,2199-7438Conflict of lawsConflict of lawsInternational lawComparative lawInformation technologyLaw and legislationMass mediaLaw and legislationArtificial intelligenceTelemarketingInternet marketingBig dataTrade regulationPrivate International Law, International and Foreign Law, Comparative LawIT Law, Media Law, Intellectual PropertyArtificial IntelligenceDigital MarketingBig DataInternational Economic Law, Trade LawConflict of laws.Conflict of laws.International law.Comparative law.Information technologyLaw and legislation.Mass mediaLaw and legislation.Artificial intelligence.Telemarketing.Internet marketing.Big data.Trade regulation.Private International Law, International and Foreign Law, Comparative Law.IT Law, Media Law, Intellectual Property.Artificial Intelligence.Digital Marketing.Big Data.International Economic Law, Trade Law.343.0721342.0858Kilpatrick BruceKëllezi PranveraKobel PierreMiAaPQMiAaPQMiAaPQBOOK9910634036303321Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing3089304UNINA