02620nam 2200457 450 991063249160332120231110220830.09783658398699(electronic bk.)9783658398682(MiAaPQ)EBC7146402(Au-PeEL)EBL7146402(CKB)25461609000041(PPN)266351522(EXLCZ)992546160900004120230408d2023 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe impact of digitalization on sports broadcasting an analysis of how streaming changed the German sports broadcasting market /Martin HagelgansWiesbaden, Germany :Springer,[2023]©20231 online resource (117 pages)BestMasters Print version: Hagelgans, Martin The Impact of Digitalization on Sports Broadcasting Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2022 9783658398682 Includes bibliographical references and index.Intro -- Acknowledgements -- Abstract -- Contents -- Abbreviations -- List of Figures -- 1 Introduction -- 1.1 Research -- 1.2 Structure -- 2 Literature Review -- 2.1 Sports Television History -- 2.2 TV -- 2.2.1 Public TV and Sports -- 2.2.2 Pay TV and Sports -- 2.3 Digital Technologies -- 2.3.1 Social Media -- 2.3.2 Big Data -- 2.4 Streaming -- 2.4.1 Sports Streaming -- 2.4.2 OTT -- 2.4.3 DAZN -- 2.4.4 Niche Streaming -- 2.4.5 Illegal Streaming -- 2.5 Broadcasting Rights -- 2.5.1 Bundesliga Rights -- 2.5.2 Cooperation -- 2.5.3 Amazon -- 2.6 Watching Football in Germany -- 2.7 Covid-19 -- 3 Methodology -- 3.1 Research Design -- 3.1.1 Hypotheses -- 3.1.2 Data Collection -- 3.1.3 Participant Acquisition -- 3.1.4 Data Analysis -- 3.2 Survey Design -- 3.2.1 Pretest -- 3.2.2 Data Protection -- 3.3 Limitations -- 3.4 Expected Results -- 4 Results -- 4.1 Sample Summary -- 4.2 Analysis of Data -- 4.3 Test of Hypotheses -- 5 Discussion -- 5.1 Implications -- 5.2 Limitations -- 5.3 Further Research -- 6 Conclusion -- References.BestMasters Television broadcasting of sportsMass media and sportsTelevision broadcasting of sports.Mass media and sports.070.449796Hagelgans Martin1268276MiAaPQMiAaPQMiAaPQ9910632491603321The Impact of Digitalization on Sports Broadcasting2983054UNINA