03642nam 22007575 450 991063108570332120251009103039.0981-19-4093-210.1007/978-981-19-4093-4(MiAaPQ)EBC7141207(Au-PeEL)EBL7141207(CKB)25361048600041(OCoLC)1351197646(DE-He213)978-981-19-4093-4(EXLCZ)992536104860004120221115d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe History of Public Relations in China /by Ke Xue, Sherry Xueer Yu, Mingyang Yu1st ed. 2022.Singapore :Springer Nature Singapore :Imprint: Springer,2022.1 online resource (259 pages)Literature, Cultural and Media StudiesPrint version: Xue, Ke The History of Public Relations in China Singapore : Springer,c2022 9789811940927 Includes bibliographical references and index.1 The Beginning of Public Relations in China (1978-1987) -- 2 Expansion of Public Relations in China (1988-1996) -- 3 The Growth of Public Relations in China (1997-2011) -- 4 Development of Public Relations in China (2012-2018).This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientificdevelopment of China in modern times.Literature, Cultural and Media StudiesCommunication in politicsPublic relationsCommunicationKnowledge, Sociology ofSocial historyHistory, ModernPolitical CommunicationPublic RelationsMedia and CommunicationSociology of Knowledge and DiscourseSocial HistoryModern HistoryCommunication in politics.Public relations.Communication.Knowledge, Sociology of.Social history.History, Modern.Political Communication.Public Relations.Media and Communication.Sociology of Knowledge and Discourse.Social History.Modern History.659.2Xue Ke1264718Yu MingyangYu Sherry Xue'erMiAaPQMiAaPQMiAaPQBOOK9910631085703321The History of Public Relations in China2965642UNINA