01135oam 2200301z- 450 991062939100332120161207102248.0(CKB)4100000011912905(EXLCZ)99410000001191290520220209c2016uuuu -u- -itaCultural heritage e Made in Italy casi ed esperienze di marketing internazionale /Maria Rosaria Napolitano e Vittoria Marino, a cura di ; prefazione, Giuliano Volpe ; postfazione, Alberto Mattiacci ; Loretta Battaglia [and thirty-eight others]Editoriale Scientifica88-6342-856-5 Cultural heritage e made in Italy MarketingItalyCultural propertyItalyMarketingManufacturesItalyMarketingItalyEconomic conditions21st centuryMarketingCultural propertyMarketing.ManufacturesMarketing.Napolitano Maria RosariaMarino VittoriaBOOK9910629391003321Cultural heritage e made in Italy1726632UNINA