01701nam 2200349 450 991059546500332120230218161429.0(CKB)5720000000061989(NjHacI)995720000000061989(EXLCZ)99572000000006198920230218d2022 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierPersonality Merchandising and the GDPR An Insoluble Conflict? /Jingzhou SunBaden-Baden :Nomos Verlagsgesellschaft mbH & Co. KG,2022.1 online resource (282 pages)3-7489-3692-3 Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one's image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR's risk-based approach.Personality Merchandising and the GDPRMerchandisingMerchandising.658.8Sun Jingzhou1281099NjHacINjHaclBOOK9910595465003321Personality Merchandising and the GDPR3018053UNINA