03216nam 2200769 450 991081572150332120230126221442.01-63157-306-3(CKB)3710000000552082(OCoLC)935736445(CaBNVSL)swl00406101(Au-PeEL)EBL4307177(CaPaEBR)ebr11138056(CaONFJC)MIL884208(OCoLC)939264174(CaSebORM)9781631573064(MiAaPQ)EBC4307177(EXLCZ)99371000000055208220160119d2016 fy 0engurcnu||||||||rdacontentrdamediardacarrierWriting for public relations a practical guide for professionals /Janet MizrahiFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2016.1 online resource (136 pages) illustrationsCorporate communication collection,2156-81701-63157-305-5 Includes bibliographical references (pages 129-132) and index.1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.Corporate communication collection.2156-8170Business writingPublic relationsblogbrochuree-newslettermarcommarketingmarketing stylemedia kitmicroblognews releasenewsletterpitch letterpress kitpress releasepublic relationssocial mediaTweetweb copyweb writingwebsitewritingBusiness writing.Public relations.808.06665Mizrahi Janet.866208MiAaPQMiAaPQMiAaPQBOOK9910815721503321Writing for public relations3942131UNINA03982nam 2200781z- 450 991059507440332120220916(CKB)5680000000080782(oapen)https://directory.doabooks.org/handle/20.500.12854/92095(oapen)doab92095(EXLCZ)99568000000008078220202209d2022 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierModern Problems of Scientometric Assessment of Publication ActivityBasel20221 online resource (128 p.)3-0365-4831-9 3-0365-4832-7 As is known, an objective assessment of scientific activity is one of the most difficult problems, in terms of the relationship within itself as well as with society. However, for many decades, the significance of scientists' contribution to the development of the corresponding branch of science was assessed by the scientific community only by meaningful qualitative criteria, wherein the principle and mechanism of such an assessment was actually intuitive and defied quantitative description. That is why the urgent task was undertaken to create a system for evaluating scientific activity based on some objective indicators of the activity of a particular scientist; in search of such criteria, in the 1970s-1980s, the term "citation index" appeared. Although a close examination of this indicator revealed its limitations and in a number of cases even inadequacy in assessing scientific activity, it has nevertheless since the 1990s gained very wide popularity in the scientific community. This has contributed to the emergence of numerous works aimed at finding new and ideal indicators for assessing publication activity (so-called bibliometric indices). To date, several dozen such indices have been proposed, the most significant of which was the so-called Hirsch index or h-index. Nevertheless, despite the incredibly significant advances in this specific area of sociology, the above problem is still far from resolved. In this regard, the key task of this Special Issue is to familiarize its readers with the latest achievements both in the search for new, more advanced bibliometric indicators and in the improvement of existing ones.HumanitiesbicsscSocial interactionbicsscacademic surgeryauthor-suggested weighted citation indexbibliometricbibliometric indicatorsbibliometric measurecitation analysisconference accreditationconference impact factorconference indicatoremerging countryhigher educationhuman capitalKazakhstanLotka's lawmeta-analysisn/anetwork analysispatent analysispublication trendresearch collaborationresearch productivityRussian professorsscholarly publicationsscientific activityscientific contribution of individualscientometric indexesscientometric indicatorsscientometric politicsscientometricssociological pollssustainable development goalssystematic reviewtechnology assessmenttrendsuniversitiesHumanitiesSocial interactionMikhailov Oleg Vedt1311310Mikhailov Oleg VothBOOK9910595074403321Modern Problems of Scientometric Assessment of Publication Activity3030228UNINA