02684nam 22006133 450 991058878670332120250628110028.097836583681803658368187(CKB)5840000000076505(MiAaPQ)EBC7079591(Au-PeEL)EBL7079591(oapen)https://directory.doabooks.org/handle/20.500.12854/92459(ODN)ODN0010067697(oapen)doab92459(EXLCZ)99584000000007650520220919d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCorporate Diplomacy A Neo-Institutional Public Relations PerspectiveWiesbadenSpringer Nature2022Wiesbaden :Springer Fachmedien Wiesbaden GmbH,2022.©2022.1 online resource (226 pages)Organisationskommunikation9783658368173 3658368179 This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.OrganisationskommunikationCorporate DiplomacyMedia studiesbicsscDiplomacybicsscPolitical science & theorybicsscCorporate DiplomacyPublic RelationsOrganizational LegitimacyNeo-Institutional TheoryStakeholder EngagementMedia FramingMedia studiesDiplomacyPolitical science & theoryPOL000000POL011010SOC052000bisacshMarschlich Sarah1255598MiAaPQMiAaPQMiAaPQBOOK9910588786703321Corporate Diplomacy2911095UNINA