01353nam 2200421 450 991058657630332120230111125740.03-662-65958-1(MiAaPQ)EBC7073098(Au-PeEL)EBL7073098(CKB)24376342900041(PPN)264193369(EXLCZ)992437634290004120230111d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierOrder in chaos - cybernetics of brand management /Oliver Errichiello, Marius WernkeBerlin, Germany :Springer,[2022]©20221 online resource (56 pages)Essentials (Springer (Firm))Print version: Errichiello, Oliver Order in Chaos - Cybernetics of Brand Management Berlin, Heidelberg : Springer Berlin / Heidelberg,c2022 9783662659571 Essentials (Springer (Firm))CyberneticsCybernetics.001.53Errichiello Oliver1973-1251338Wernke MariusMiAaPQMiAaPQMiAaPQBOOK9910586576303321Order in chaos - cybernetics of brand management3363542UNINA