02106nam 2200409 450 991058301070332120200716225024.00-08-101046-X(CKB)4100000007177219(MiAaPQ)EBC5606156(PPN)240177746(EXLCZ)99410000000717721920190211d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCase studies in the wine industry /edited by Cristina Santini, Alessio CavicchiDuxford, England ;Cambridge, Massachussets ;Kidlington, England :Woodhead Publishing,2019.1 online resource (xvi, 197 pages) illustrationsWoodhead Publishing series in consumer science and strategic marketing0-08-100944-5 "Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research." --Amazon.com.Woodhead Publishing series in consumer science and strategic marketing.Wine industryWine industry.338.476632Santini CristinaCavicchi AlessioMiAaPQMiAaPQMiAaPQBOOK9910583010703321Case studies in the wine industry2139543UNINA