01428nas 2200445- 450 991058030140332120220326213021.02045-8568(CKB)2670000000181069(CONSER)--2016210827(EXLCZ)99267000000018106920101115a20129999 --- aengtxtrdacontentcrdamediacrrdacarrierJournal of brand strategyLondon :Henry Stewart Publications1 online resourceRefereed/Peer-reviewedPrint version: Journal of brand strategy. (DLC) 2016210827 (OCoLC)793212269 2045-855X Branding (Marketing)PeriodicalsBrand name productsPeriodicalsStratégie de marquePériodiquesProduits de marquePériodiquesBrand name productsfast(OCoLC)fst00837883Branding (Marketing)fast(OCoLC)fst01743755Periodicals.fastBranding (Marketing)Brand name productsStratégie de marqueProduits de marqueBrand name products.Branding (Marketing)658.82705JOURNAL9910580301403321exl_impl conversionJournal of Brand Strategy257897UNINA