03526nam 2200841z- 450 991057687130332120231214133314.0(CKB)5720000000008463(oapen)https://directory.doabooks.org/handle/20.500.12854/84554(EXLCZ)99572000000000846320202206d2022 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierSustainable Marketing and StrategyBaselMDPI - Multidisciplinary Digital Publishing Institute20221 electronic resource (162 p.)3-0365-3959-X 3-0365-3960-3 Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark—a mark which will affect the brand and, more importantly, consumers’ minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book.Development economics & emerging economiesbicsscnew ways of workingperformancestructural equation modelingwork engagementscale validationSEMwine storytellingwine tasting excitementwine involvementwinescapeemployer brandingaffective commitmenttalent managementstrategypersonal marketingfranchisingfranchisorglobal expansioncase studycross-listingfinancial leverageR&D investmentcorporate sustainabilitysystematic literature revisioncontent communitysustainable marketingSMIs marketingconsumer advice networkopinion leadersnetwork structuresustainabilitysupply chainpurchasing policiescoffee business and productionDelta CafésGrupo Nabeirosustainable businesssustainable practicesfood safetybuying processagrifood productsDevelopment economics & emerging economiesAu-Yong-Oliveira Manueledt1311968Sousa Maria JoséedtAu-Yong-Oliveira ManuelothSousa Maria JoséothBOOK9910576871303321Sustainable Marketing and Strategy3030634UNINA