01395nam 2200445 450 991056468720332120221119234645.03-030-90657-4(MiAaPQ)EBC6961675(Au-PeEL)EBL6961675(CKB)21605793300041(PPN)262169126(EXLCZ)992160579330004120221119d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCommodity marketing strategies, concepts, and cases /edited by Margit Enke, Anja Geigenmüller, Alexander LeischnigCham, Switzerland :Springer,[2022]©20221 online resourceManagement for professionalsPrint version: Enke, Margit Commodity Marketing Cham : Springer International Publishing AG,c2022 9783030906566 Includes bibliographical references.Management for professionals.CommodificationCommodification.338.020688Enke MargitGeigenmüller AnjaLeischnig AlexanderMiAaPQMiAaPQMiAaPQBOOK9910564687203321Commodity Marketing2836930UNINA