04920nam 2200601 450 991051177410332120190104071515.01-85604-985-X(CKB)2550000001186107(EBL)1597148(OCoLC)868271479(SSID)ssj0001156054(PQKBManifestationID)11618770(PQKBTitleCode)TC0001156054(PQKBWorkID)11199926(PQKB)10402959(MiAaPQ)EBC1597148(UkCbUP)CR9781856049856(EXLCZ)99255000000118610720140206d2006 uy| 0engur|n|---|||||txtccrDeveloping strategic marketing plans that really work a toolkit for public libraries /Terry KendrickLondon :Facet,2006.1 online resource (240 p.)Description based upon print version of record.1-85604-548-X 1-306-34227-9 Includes bibliographical references and index.Title page; Contents; Acknowledgements; Introduction; 1 Strategic marketing planning for public libraries: an introduction; You are almost certainly doing marketing already; It is time for even more professional marketing of public libraries; The challenges of marketing public libraries; How can we make sense of marketing for public libraries?; Marketing planning to help public libraries prosper; An effective marketing planning process for public libraries; What sort of process is marketing planning?; 2 Ambition as the basis for marketing planning; Key dimensions of public library ambitionHow to write a statement of ambition for your public library3 Making sense of the market for public library services; Defining the marketplace; Understanding your existing users; Market research as a source of information for your marketing plan; A marketing audit; Who is the real customer?; Understanding non-users; Collecting information; How can I create the information base?; What information is already available?; Community profiling; Survey research; Qualitative information for marketing planning in public libraries; Focus groups; Surveys for collecting qualitative informationUser satisfaction researchUnobtrusive testing or 'mystery shopping'; Understanding your competition; The wider planning context; 4 Creating segment-specific value propositions for users and non-users; Options for segmenting library users; Effective segmentation; Value propositions by segment; Creating personas to make segmentation data individual and vivid; 5 Priorities: making sound choices; A general SWOT analysis; Prioritizing opportunities and threats; A multitude of priorities; The directional policy matrix as a prioritization tool; Plotting segments on the DPMUsing the DPM plots to consider marketing strategy6 Clear objectives and winning strategies; Marketing objectives; Marketing strategies; Strategies for internal marketing to stakeholders; Marketing strategies for users and non users; Creating the 'offers' for users and non users; Relationship marketing as a strategy; Finalizing the offer for specific segments; Some other aspects of marketing strategy for public libraries; 7 Attention-grabbing marketing communications; Successful communications; Addressing users, non-users and stakeholdersCommunications to support retention and acquisition strategiesDeveloping a contact management strategy; The marketing dialogue; Public relations, personal selling and sales promotions; Communications strategy; Making an impact; Return on marketing communications investment; Will users and non-users respond to library communications?; Marketing communications at different stages of the user life cycle; Producing marketing communications materials; Create a media kit; Writing copy for your marketing communications; Using a call centre; Your website as a marketing communicationPromotional activityMany government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.Public librariesMarketingPublic librariesPublic relationsElectronic books.Public librariesMarketing.Public librariesPublic relations.025.1974Kendrick Terry1067622MiAaPQMiAaPQMiAaPQBOOK9910511774103321Developing strategic marketing plans that really work2551609UNINA02179 am 22004933u 450 991056315820332120230621140722.010.26530/OAPEN_611030(CKB)3710000000733654(OAPEN)611030(EXLCZ)99371000000073365420160624d2009 uy duturmu#---auuuutxtrdacontentcrdamediacrrdacarrierDe spade in de dijk Waterbeheer en rurale samenleving in de Vlaamse kustvlakte (1280-1580) /Tim SoensGent :Academia Press,20091 online resource (359 pages) illustrations, mapsIncludes bibliographical references.The Spade in de Dijk is the first synthesis on the organisation of water management in Coastal Flanders during the later Middle Ages. Based on the unique archival evidence produced by local water boards (wateringen), large landowners and local and regional authorities, Tim Soens argues for the occurrence of profound changes in coastal water management in the later Middle Ages. Water management gradually became less inclusive, investments lowered, and flood risk increased. This evolution was triggered by the social transition from a peasant society of land-owning smallholders to a society of absentee landlords and large tenant farmers.BelgiumbicsscFlemishbicsscc 1000 CE to c 1500bicsscc 1500 to c 1600bicsscFor emergent readers (adult)bicsscEuropean historybicsscEarly history: c 500 to c 1450/1500bicsscMaritime historybicsscBelgiumFlemishc 1000 CE to c 1500c 1500 to c 1600For emergent readers (adult)European historyEarly history: c 500 to c 1450/1500Maritime historySoens Tim1223059UkMaJRUBOOK9910563158203321De spade in de dijk2837106UNINA