00790nam0-22002531i-450-990003873630403321000387363FED01000387363(Aleph)000387363FED0100038736319960715d--------km-y0itay50------baengIT<<The >>Plural Form in FranchisingA Synergism of Market and HierarchyShira B.Lewin-Solomons, 2000DAE Working PaperDepartment of Applied Economics, University of Cambridge Serie azzurra2000.27Lewin-Solomons,Shira B.146622ITUNINARICAUNIMARCBK990003873630403321PaperSESSESPlural Form in Franchising516767UNINAING0102583nam 2200373 n 450 991056310070332120241023185609.01-78735-996-4(CKB)5350000000011709(NjHacI)995350000000011709(EXLCZ)99535000000001170920230324d2022 uu 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAgeing with Smartphones in Urban Brazil A work in progress /Marília DuqueLondon :UCL Press,2022.1 online resource (293 pages)1-78735-997-2 Introduction -- Life After Retirement -- The Art of Being Busy -- Family Gathering -- Unlocking the Smartphone -- Crafting Health -- Challenging Sexuality at the Best Age -- Seeking a Purpose in Life -- Conclusions.With people living longer all over the world, ageing has been framed as a socio-economic problem. In Brazil, older people are expected to remain healthy and autonomous while actively participating in society. Based on ethnographic research in São Paulo, Ageing with Smartphones in Urban Brazil shows how older people in a middle-class neighbourhood conciliate these expectations with the freedom and pleasures reserved for the ThirdAge. Work is what bonds this community together, providing a sense of dignity and citizenship. Smartphones have become of great importance to the residents as they search for and engage in newforms of work and hobbies. Connected by a digital network, they work as content curators, sharing activities that fill their schedule. Managing multiple WhatsApp groups is a job in itself, as well as a source of solidarity and hope. Friendship groups help each to download new apps, search for medical information and guidance, and navigate the city. Together, they are reinventing themselves as volunteers, entrepreneurs and influencers, or they are finding a new interest that gives their later life a purpose. The smartphone, which enables the residents to share and discuss their busy lives, is also helping them, and us, to rethink the very representation of ageing.Ageing with Smartphones in Urban BrazilAgingSocial aspectsAgingSocial aspects.305.26Duque Marília1348969NjHacINjHaclBOOK9910563100703321Ageing with Smartphones in Urban Brazil3086813UNINA