02288nam 2200433 450 991056309810332120230217123957.01-78735-538-1(CKB)5350000000011710(NjHacI)995350000000011710(EXLCZ)99535000000001171020230217d2022 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierCash Flow The businesses of menstruation /Camilla Mørk RøstvikLondon :UCL Press,2022.©20221 online resource (x, 218 pages) illustrations (some color)1-78735-544-6 Includes bibliographical references and index.The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement?Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.Cash FlowHistoryMenstruationFeminine hygiene products industryHistory.Menstruation.Feminine hygiene products industry.612.662Røstvik Camilla Mørk1281135NjHacINjHaclBOOK9910563098103321Cash Flow3018203UNINA