01536nam 2200481 450 991055939970332120221119132113.09783662637951(electronic bk.)9783662637944(MiAaPQ)EBC6950265(Au-PeEL)EBL6950265(CKB)21496997500041(PPN)262169118(EXLCZ)992149699750004120221119d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe right sensory mix decoding customers' behavior and preferences /Diana DervalSecond edition.Berlin, Germany :Springer,[2022]©20221 online resource (341 pages)Management for professionalsPrint version: Derval, Diana The Right Sensory Mix Berlin, Heidelberg : Springer Berlin / Heidelberg,c2022 9783662637944 Includes bibliographical references and index.Management for professionals.Product differentiationSenses and sensationTarget marketingProduct differentiation.Senses and sensation.Target marketing.338.6Derval Diana1062601MiAaPQMiAaPQMiAaPQ9910559399703321The Right Sensory Mix2832722UNINA