04198nam 2201201z- 450 991055772290332120210501(CKB)5400000000046095(oapen)https://directory.doabooks.org/handle/20.500.12854/68600(oapen)doab68600(EXLCZ)99540000000004609520202105d2020 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierSensory Nudges: The Influences of Environmental Contexts on Consumers' Sensory Perception, Emotional Responses, and Behaviors toward Food and BeveragesBasel, SwitzerlandMDPI - Multidisciplinary Digital Publishing Institute20201 online resource (210 p.)3-03936-166-X 3-03936-167-8 Cake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons' choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as "sensory nudges" that induce healthy eating and drinking along with consumer satisfaction.Sensory NudgesPhilosophybicsscacceptabilityalcoholic beveragescarbonationchoicechoice architecturecolourcomplexitycongruencyconsumer behaviorconsumption experiencecontextcore affectcross-modal correspondencecrossmodalcrossmodal correspondencecrossmodal correspondencescurrydining experiencedisplay area sizeemotional responseexpected tastefacial shapesfood consumptionfood judgementsfood perceptionfragrancehand-feel touchhapticshedonicsice creamimmersioninterpersonal behaviormediationmenu designmixture perceptionmulti-sipnudgeoolong tea beveragepackagingpackaging designpalatability perceptionperceptionpositionproduct designpsychoacousticsquantity of displayed productsreciperetronasal aromascentsensorysensory evaluationsensory nudgessensory perceptionsocial judgmentsoursustainable consumer behaviorsweetsweetnesstactiletasteTCATAteathe number of optionstime-intensitytransparent packagingvirtual realityvisibilityvisual cueswait staffwarm-up sampleweightPhilosophySeo Han-Seokedt1324150Seo Han-SeokothBOOK9910557722903321Sensory Nudges: The Influences of Environmental Contexts on Consumers’ Sensory Perception, Emotional Responses, and Behaviors toward Food and Beverages3035956UNINA