03154nam 2200745z- 450 991055713530332120210501(CKB)5400000000040700(oapen)https://directory.doabooks.org/handle/20.500.12854/68402(oapen)doab68402(EXLCZ)99540000000004070020202105d2021 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierSearch Engine OptimizationBasel, SwitzerlandMDPI - Multidisciplinary Digital Publishing Institute20211 online resource (104 p.)3-03936-818-4 3-03936-819-2 This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.Information technology industriesbicsscacademic rankingsacademic search enginesaccessibilityalgorithmsASEOcitation databasescitationscommentsCyprusgoogle scholarGreeceindicatorsmedia websitesmicrosoft academicn/anews articlesnews contentnews websitesonline journalismranking factorsrelevance rankingreverse engineeringscopussearchsearch engine optimizationsearch enginesSEOweb of scienceweb presencewebsite qualitywebsite rankingWoSInformation technology industriesVeglis Andreasedt862421Giomelakis DimitriosedtVeglis AndreasothGiomelakis DimitriosothBOOK9910557135303321Search Engine Optimization3038781UNINA