03844nam 22005895 450 991015018820332120200701140741.01-352-00008-310.1057/978-1-352-00008-5(CKB)3710000000942360(DE-He213)978-1-352-00008-5(MiAaPQ)EBC4743092(PPN)222236515(EXLCZ)99371000000094236020170119d2017 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierAdvances in Corporate Branding[electronic resource] /edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf1st ed. 2017.London :Palgrave Macmillan UK :Imprint: Palgrave Macmillan,2017.1 online resource (XIII, 205 p.) Journal of Brand Management: Advanced Collections1-352-00007-5 Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. .This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.Journal of Brand Management: Advanced CollectionsCustomer relations—ManagementLeadershipOrganizationPlanningCustomer Relationship Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/513050Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Organizationhttps://scigraph.springernature.com/ontologies/product-market-codes/516000Customer relations—Management.Leadership.Organization.Planning.Customer Relationship Management.Business Strategy/Leadership.Organization.658.812Balmer John M. Tedthttp://id.loc.gov/vocabulary/relators/edtPowell Shaun Medthttp://id.loc.gov/vocabulary/relators/edtKernstock Joachimedthttp://id.loc.gov/vocabulary/relators/edtBrexendorf Tim Oliveredthttp://id.loc.gov/vocabulary/relators/edtBOOK9910150188203321Advances in Corporate Branding2046009UNINA04155nam 2200733z- 450 991055712340332120231214133206.0(CKB)5400000000040820(oapen)https://directory.doabooks.org/handle/20.500.12854/68545(EXLCZ)99540000000004082020202105d2021 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierBig Data in Dental Research and Oral HealthcareBasel, SwitzerlandMDPI - Multidisciplinary Digital Publishing Institute20211 electronic resource (112 p.)3-0365-0456-7 3-0365-0457-5 Progress in information technology has fostered a global explosion of data generation. Accumulated big data are now estimated to be 4.4 zettabytes in the digital universe; and trends predict an exponential increase in the future. Health data are gathered from professional routine care and other expanded sources including the social determinants of health, such as Internet of Things. Biomedical research has recently moved through three stages in digital healthcare: (1) data collection; (2) data sharing; and (3) data analytics. With the explosion of stored health data, dental medicine is edging into its fourth stage of digitization using new technologies including augmented and virtual reality, artificial intelligence, and blockchain. Big data collaborations involve interactions between a diverse range of stakeholders with analytical, technical and political focus. In oral healthcare, data technology has many areas of application: prognostic analysis and predictive modeling, the identification of unknown correlations of diseases, clinical decision support for novel treatment concepts, public health surveys and population-based clinical research, as well as the evaluation of healthcare systems. The objective of this Special Issue is to provide an update on the current knowledge with state-of-the-art theory and practical information on human and social perspectives that determine the uptake of technological innovations in big data science in the field of dental medicine. Moreover, it will focus on the identification of future research needs to manage the continuous increase in health data and to accomplish its clinical translation for patient-centered research and personalized dentistry. This Special Issue welcomes all types of studies and reviews considering the perspectives of different stakeholders on technological innovations for big data science in all dental disciplines. Kind regards,Medicinebicsscdigital transformationrapid prototypingaugmented and virtual reality (AR/VR)artificial intelligence (AI)machine learning (ML)personalized dental medicinetele-healthpatient-centered outcomesintegrated care, medical–dental integration, simulation model, dental researchoral medicineoral healthcaredentistrygerodontologyelderly patientbig dataBig Datadigital dentistryoral healthethical issuesdental educationaugmented reality (AR)virtual reality (VR)artificial intelligenceAImachine learningMLcone beam computed tomography (CBCT)intraoral scanningfacial scanninghealthcare costmedical healthcare costdental healthcare costzero-inflated modelneural networkMedicineJoda Timedt1326442Joda TimothBOOK9910557123403321Big Data in Dental Research and Oral Healthcare3038778UNINA