02313nam 2200445 450 991055528580332120200309121031.01-119-69466-31-119-69454-X1-119-69470-1(CKB)4100000010080517(MiAaPQ)EBC6010959(CaSebORM)9781786304575(EXLCZ)99410000001008051720200309d2020 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCultural mediations of brandsVolume 3 unadvertization and quest for authority /Caroline Marti1st editionLondon, England :ISTE ;Hoboken, New Jersey :Wiley,2020.1 online resource (271 pages)1-78630-457-0 Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.Branding (Marketing)Branding (Marketing)Social aspectsElectronic books.Branding (Marketing)Branding (Marketing)Social aspects.658.827Marti Caroline1218483MiAaPQMiAaPQMiAaPQBOOK9910555285803321Cultural mediations of brands2817832UNINA01470nam# 22003011i 450 UON0052552520240908122313.34920240801d1977 |0itac50 baitaIT|||| 1||||1: Dai primordi pagani all'età barocca, dal 750 circa al 1700 circaLadislao MittnerTorinoG. Einaudic19772 volumi18 cm.001UON002981482001 Piccola Biblioteca Einaudi. Filologia. Linguistica. Critica letteraria210 TorinoEinaudi342/1-2001UON005254802001 Storia della letteratura tedescaLadislao Mittner210 TorinoEinaudi1964-300 Piccola Biblioteca Einaudi1001UON002981372000 1.2: Tomo secondo adislao Mittner.210 orino . Einaudi,1977.215 62- 976 p. 8 cm.1001UON005255262000 1.1: Tomo primoLadislao Mittner210 TorinoG. Einaudic1977215 XIV, 45818 cm.2Letteratura tedescaStoria750-1700UONC063418FILetteratura tedescaStoriaOrigini-1700UONC063429FIITTorinoUONL000014830.09Letteratura tedesca. Storia, descrizione, studi critici21MITTNERLadislaoUONV13526036990EinaudiUONV246211650ITSOL20251003RICAUON00525525Dai primordi pagani all'età barocca841807UNIOR