04258nam 2200517 450 991055426760332120230630000502.03-11-067751-210.1515/9783110677515(CKB)4100000011775383(MiAaPQ)EBC6484648(DE-B1597)536550(OCoLC)1239992443(DE-B1597)9783110677515(EXLCZ)99410000001177538320210315d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAutomotive human centred design methods /Voula Gkatzidou, Joseph Giacomin & Lee SkrypchukBerlin ;Boston :De Gruyter,[2021]©20211 online resource (142 pages)3-11-067736-9 Frontmatter -- Contents -- Preface -- Methods -- 1. AEIOU -- 2. Affinity Diagram -- 3. Bodystorming -- 4. Brainstorming -- 5. Buy a feature -- 6. Card Sorting -- 7. Co-Design -- 8. Cognitive Walkthrough -- 9. Cognitive Map -- 10. Competitive Analysis -- 11. Contextual Inquiry -- 12. Crazy 8s -- 13. Crowdsourcing -- 14. Cultural Probes -- 15. Customer Journey -- 16. Delphi Survey -- 17. Design Fiction -- 18. Desirability Testing -- 19. Diary Study -- 20. Empathy Map -- 21. Experience Prototyping -- 22. Extreme Users -- 23. Fly-on-The Wall -- 24. Focus Group -- 25. Harris Profile -- 26. Heuristic Evaluation -- 27. How Might We? -- 28. Interview -- 29. Laddering -- 30. Love/Break up Letter -- 31. Persona -- 32. Picture Cards -- 33. Repertory Grid Technique -- 34. Role Playing -- 35. Scenario -- 36. Scenario Mapping -- 37. Stakeholder Analysis -- 38. Storytelling -- 39. Storyboarding -- 40. Survey -- 41. Think-Aloud -- 42. Touchstone Tour -- 43. Tomorrow’s Headlines -- 44. Wizard of Oz -- 45. Word Concept Association -- 46. Zaltman Metaphor Elicitation -- 47. 5 Whys -- Appendix 1. Desirability Testing -- Photo creditsThere is currently a great need for introductory materials to help professionals of all types to understand and deploy Human Centred Design (HCD) methods. This compendium, written in simple everyday language by authors who are experts in automotive ergonomics, UX and HMI, is inclusive and easily accessible. The 21st century is characterised by ever greater reliance on the innovation paradigm of HCD. In many sectors, the practices of "technology push" and "market pull" have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people. Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring. The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. This introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests. The book will prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD. The information regarding the selection of HCD methods, and their deployment, will provide a gentle introduction to the world of Human Centred Design.Human-machine systemsAutomotive Design.Co-design.Ergonomics.Human Centred Design.Human Factors.Human-machine systems.620.82Gkatzidou Voula1219467Giacomin JosephSkrypchuk LeeMiAaPQMiAaPQMiAaPQBOOK9910554267603321Automotive human centred design methods2819718UNINA03267oam 2200793I 450 991096363160332120251116180602.01-135-08037-20-203-06774-61-299-44794-51-135-08038-010.4324/9780203067741 (CKB)2550000001018418(EBL)1163801(OCoLC)836402566(SSID)ssj0000856646(PQKBManifestationID)11503081(PQKBTitleCode)TC0000856646(PQKBWorkID)10817951(PQKB)11298447(MiAaPQ)EBC1163801(Au-PeEL)EBL1163801(CaPaEBR)ebr10682898(CaONFJC)MIL476044(OCoLC)850546898(FINmELB)ELB133967(EXLCZ)99255000000101841820180706d2013 uy 0engur|n|---|||||txtccrReading beyond the book the social practices of contemporary literary culture /Danielle Fuller and DeNel Rehberg Sedo1st ed.New York :Routledge,2013.1 online resource (370 p.)Routledge research in cultural and media studies ;49Description based upon print version of record.1-138-92993-X 0-415-53295-7 Includes bibliographical references and index.Reading -- Television -- Radio -- Money -- Worker -- Reader -- Book.Literary culture has become a form of popular culture over the last fifteen years thanks to the success of televised book clubs, film adaptations, big-box book stores, online bookselling, and face-to-face and online book groups. This volume offers the first critical analysis of mass reading events and the contemporary meanings of reading in the UK, USA, and Canada based on original interviews and surveys with readers and event organizers.The resurgence of book groups has inspired new cultural formations of what the authors call ""shared reading."" They interrogate the enduring attracRoutledge research in cultural and media studies ;49.Books and readingSocial aspectsHistory21st centuryBooks and readingSocial aspectsUnited StatesBooks and readingSocial aspectsCanadaBooks and readingSocial aspectsGreat BritainGroup readingCase studiesBook clubs (Discussion groups)Case studiesReading promotionCase studiesBooks and readingSocial aspectsHistoryBooks and readingSocial aspectsBooks and readingSocial aspectsBooks and readingSocial aspectsGroup readingBook clubs (Discussion groups)Reading promotion028/.9Fuller Danielle1872784Rehberg Sedo DeNel1965-1872785MiAaPQMiAaPQMiAaPQBOOK9910963631603321Reading beyond the book4482586UNINA