03018nam 2200517 450 991055420530332120230629233135.00-300-25873-910.12987/9780300258738(CKB)5590000000467782(DE-B1597)583166(DE-B1597)9780300258738(MiAaPQ)EBC6639449(Au-PeEL)EBL6639449(OCoLC)1250265800(EXLCZ)99559000000046778220220202d2021 uy 0engur||#||||||||txtrdacontentcrdamediacrrdacarrierThe voice catchers how marketers listen in to exploit your feelings, your privacy, and your wallet /Joseph TurowNew Haven, Connecticut :Yale University Press,[2021]©20211 online resource (288 p.)Includes index.0-300-24803-2 Includes bibliographical references and index.Frontmatter --CONTENTS --THE VOICE CATCHERS --Introduction: Here Comes the Voice Intelligence Industry --1 Rise of the Seductive Assistants --2 What Marketers See in Voice --3 An Operating System for Your Life --4 Voice Tech Conquers the Press --5 Advertisers Get Ready --6 Voice Profiling and Freedom --Acknowledgments --Notes --IndexYour voice as biometric data, and how marketers are using it to manipulate you The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers—but also politicians and governments—may use voice profiling to infer characteristics about you to serve their interests, not yours or society’s. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective and offers a clarion call for regulating this rising surveillance regime.Interactive marketingVoiceArtificial intelligenceMarketing applicationsInteractive marketing.Voice.Artificial intelligenceMarketing applications.658.80028563Turow Joseph801217MiAaPQMiAaPQMiAaPQBOOK9910554205303321The voice catchers2819987UNINA