03589oam 2200661 c 450 991055299610332120251102090541.0978384740891838474089179783847408918(CKB)3820000000020370(EBL)4471707(OCoLC)946786949(SSID)ssj0001681242(PQKBManifestationID)16506041(PQKBTitleCode)TC0001681242(PQKBWorkID)15036787(PQKB)10179413(MiAaPQ)EBC4471707(Verlag Barbara Budrich)9783847408918(ScCtBLL)f274a77e-ea46-4329-9bb5-957047187e24(Perlego)3256699(oapen)doab79561(EXLCZ)99382000000002037020251102d2016 uy 0engur|n|---|||||txtccrConsumer Psychology: A Study Guide to Qualitative Research Methods /Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens1st ed.LeverkusenVerlag Barbara Budrich20161 online resource (168 p.)Description based upon print version of record.9783847407720 3847407724 Consumer Psychology: A Study Guide to Qualitative Research Methods; Book Sections; Detailed table of contents; Preface; Synopsis of Chapters; Section 1 - Planning the Research Project; Chapter 1. What are Qualitative Research Methods in Qualitative Consumer Psychological Research?; Chapter 2. Using a Mapping Sentence to Manage a Consumer Research Project; Chapter 3. Research Ethics; Section 2 - Approaches to Qualitative Research Methods in Consumer Psychological Research; Chapter 4. Projective Techniques; Chapter 5. Focus Groups; Chapter 6. In-Depth Interviews; Chapter 7. EthnographyChapter 8. NetnographyChapter 9. Visual Ethnography; Chapter 10. Artefacts; Chapter 11. Archives; Chapter 12. Journals and Diaries; Chapter 13. Autoethnography; Section 3 - Practical Procedures; Introduction; Chapter 14. Projective Techniques; Chapter 15. Focus Groups; Chapter 16. In-Depth Interviews; Chapter 17. Ethnography; Chapter 18. Netnography; Chapter 19. Visual Ethnography; Chapter 20. Artefacts; Chapter 21. Archives; Chapter 22. Journals and Diaries; Chapter 23. Autoethnography; Section 4 - Writing and Analysing a Research ReportChapter 24. The Structure of an Academic Article/ReportAppendicesThis book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.qualitative researchethnographyconsumer researchqualitative researchethnographyconsumer research658.8/342Hackett Paul M.WProf.aut941757Schwarzenbach JessicaautJürgens Uta MariaautMiAaPQMiAaPQMiAaPQBOOK9910552996103321Consumer Psychology: A Study Guide to Qualitative Research Methods4415517UNINA