01425nam 2200469 450 991054729730332120221003143242.09783030906658(electronic bk.)9783030906641(MiAaPQ)EBC6891257(Au-PeEL)EBL6891257(CKB)21250896800041(PPN)260827363(EXLCZ)992125089680004120221003d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierGlobal marketing strategy an executive digest /Bodo B. SchlegelmilchSecond edition.Cham, Switzerland :Springer Nature Switzerland AG,[2022]©20221 online resource illustrations (some color)Management for professionalsIncludes bibliographical references.Management for professionals.Export marketingManagementInternational tradeMarketingExport marketingManagement.International trade.Marketing.658.848Schlegelmilch Bodo B.941422MiAaPQMiAaPQMiAaPQ9910547297303321Global Marketing Strategy2123457UNINA