03208oam 22005774a 450 991052487810332120210915033554.01-4214-0167-3(CKB)3890000000005557(EBL)4398400(OCoLC)941695743(SSID)ssj0000818865(PQKBManifestationID)11413697(PQKBTitleCode)TC0000818865(PQKBWorkID)10843716(PQKB)11173559(MiAaPQ)EBC4398400(OCoLC)867792828(MdBmJHUP)muse20167(Au-PeEL)EBL4398400(CaPaEBR)ebr11161117(EXLCZ)99389000000000555720091104d2008 uy 0engur|||||||nn|ntxtccrHorse Trading in the Age of CarsMen in the Marketplace /Steven M. GelberBaltimore :Johns Hopkins University Press,2008.©2008.1 online resource (245 p.)Gender relations in the American experienceDescription based upon print version of record.0-8018-8997-9 Includes bibliographical references (p. [175]-217) and index.Cover; Contents; Preface; Introduction: The Cowboy and the Flapper; 1 Horse Trading: Duping the Buyer; Horses as Masculine Symbols; The Manly Art of Horse Trading; The Reputation of Horse Traders; The Horse Trading Business; Horse Trading as a Game; The Rules of the Game; Hiding Faults; Warranties; 2 Retailing: Satisfying the Buyer; Manufactured Transportation: Carriages and Bicycles; Negotiated (Discriminatory) Prices; Single (Democratic) Prices; Satisfaction Guaranteed or Your Money Cheerfully Refunded; 3 Cars: Joining the New Marketplace; Coachmen to Chauffeurs: The Male LineageCars in Stores One Posted Price to All; One-Price by Law; Advertising List Prices; 4 Used Cars: Undermining the New Marketplace; Origins; Trade-In Allowances and Over-Allowances; Controlling Over-Allowances; Cheating: "Buyers Are Liars"-And So Are Sellers; 5 The Triumph of the Price Pack: Selling the Deal; Price Padding with the Pack; After-Sales Packing; The 1950's: ". . . for Thieves to Sell to Mental Defectives"; Advertising and Blitz Marketing; Posting a Price; The Great Warranty War; 6 Bad Guys; The Car Seller's Career: Nasty, Brutish, and Short; The Sales Game: TacticsThe Sales Game: Strategy Car Dealers' Reputation and Character; 7 Bargaining and Gender; "The Great American Sport of Bargaining"; Brokers; Cars and Masculinity; Women as Buyers and Sellers; Epilogue: Still Horse Trading in the Internet Age; The Dealer's Cost; Make Me an Offer!; Notes; Index; IllustrationsGender relations in the American experience.AutomobilesPurchasingElectronic books. AutomobilesPurchasing.381/.45629222Gelber Steven M1097541MdBmJHUPMdBmJHUPBOOK9910524878103321Horse Trading in the Age of Cars2617985UNINA