04197oam 2200637Ia 450 991052465410332120190503073401.00-262-29799-X0-262-30289-6(CKB)2550000000079913(SSID)ssj0000599345(PQKBManifestationID)12270803(PQKBTitleCode)TC0000599345(PQKBWorkID)10612206(PQKB)10012842(MiAaPQ)EBC3339364(MdBmJHUP)muse26700(OCoLC)851430823(OCoLC)773034882(OCoLC)939263767(OCoLC)1055375403(OCoLC-P)773034882(MaCbMITP)9066(Au-PeEL)EBL3339364(CaPaEBR)ebr10524450(OCoLC)939263767(oapen)https://directory.doabooks.org/handle/20.500.12854/78514(EXLCZ)99255000000007991320120117d2012 uy 0engurcn|||||||||txtccrIntellectual property strategy /John PalfreyCambridge, Massachusetts The MIT Press©2012Cambridge, Massachusetts The MIT Press©20121 online resource (1 volume (various pagings))The MIT Press essential knowledge seriesDigital version of book includes case studies and related material. Cf Preface, page xi.0-262-51679-9 Includes bibliographical references (p. [159]-163) and index.Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.MIT Press essential knowledge series.Intellectual propertyManagementINFORMATION SCIENCE/Technology & PolicyBUSINESS/ManagementIntellectual propertyManagement.658.15/2Palfrey John G(John Gorham),1972-261113OCoLC-POCoLC-PBOOK9910524654103321Intellectual Property Strategy2679378UNINA$29.9407/29/2018Lib