05983nam 22006015 450 991052296810332120251113183226.09783030837112303083711410.1007/978-3-030-83711-2(MiAaPQ)EBC6816998(Au-PeEL)EBL6816998(CKB)19934883900041(OCoLC)1287129576(PPN)258842636(DE-He213)978-3-030-83711-2(EXLCZ)991993488390004120211127d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMarketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations /edited by Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh1st ed. 2022.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2022.1 online resource (315 pages)Palgrave Studies of Marketing in Emerging Economies,2730-5562Print version: Mensah, Ishmael Marketing Tourist Destinations in Emerging Economies Cham : Springer International Publishing AG,c2022 9783030837105 Includes bibliographical references and index.Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging economies in Asia -- Chapter 4: Competitiveness of emerging economies as tourist destinations -- Part II: Travel behaviour and ICT applications in destination marketing -- Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes -- Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies -- Chapter 7: Destination distribution systems and travel disintermediation in emerging economies -- Chapter 8: The progress of ICT applications in destination marketing in emerging economies -- Part III: Destination marketing process and activities -- Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines -- Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana -- Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines -- Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative -- Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics,market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers. Ishmael Mensah is a Professor of Tourism and Hospitality Management and Ghana Director of the Confucius Institute at the University of Cape Coast. He is also an external expert at Hunan City University. Kandappan Balasubramanian is an Associate Professor with the School of Hospitality, Tourism and Events, Taylor's University, Malaysia. Mohd Raziff Jamaluddin, is a senior member of the Faculty of Hotel and Tourism Management in the biggest university in Malaysia, Universiti Teknologi MARA. Gina Alcoriza is an Assistant Professor and the program chairperson for the Tourism Management programme at the University of Santo Tomas-Legazpi, Legazpi City, Philippines. Vanessa Gaffar is an Associate Professor of marketing in the Faculty of Economics and Business Education, Universitas Pendidikan Indonesia. She is currently a Vice Dean for Academic Affairs. S. Mostafa Rasoolimanesh is an Associate Professor at the School of Hospitality, Tourism & Events, at Taylor's University. Mostafa is an editorial board member of more than 10 reputed tourism and hospitality journals.Palgrave Studies of Marketing in Emerging Economies,2730-5562MarketingInternational economic integrationGlobalizationMarketingEmerging Markets and GlobalizationMarketing.International economic integration.Globalization.Marketing.Emerging Markets and Globalization.338.4791091724338.4791091724Mensah IshmaelMiAaPQMiAaPQMiAaPQBOOK9910522968103321Marketing tourist destinations in emerging economies2905664UNINA02090nam 22004813 450 991013670840332120231110215603.0(CKB)3710000000906929(MiAaPQ)EBC6377500(Au-PeEL)EBL6377500(OCoLC)960976527(BIP)28689017(EXLCZ)99371000000090692920210901d2010 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBookweirderNew York :PRH Canada Young Readers,2010.©2010.1 online resource (219 pages)Bookweird 0-385-66548-2 0-307-37453-X With its spirit of adventure, Bookweirder courts new readers and keeps Malcolm and Norman's devoted fans captivated. Norman Jespers-Vilnius is stuck in the sleepy British countryside with his parents and ultra-irritating sister. Things couldn't be duller -- until Norman finds himself in the middle of the adventure story he discovered in the house's dusty library. Soon Norman is making strange new allies and stranger new enemies as struggles to rescue his best friend Malcolm the Prince of Stoats from another book gone wrong. Can Norman save Malcolm and steer the novel back on track? Can he hide his adventures in bookweird from his suspicious mother and the meddlesome Fuchs? Before we find out, we follow Norman on a chilling trip to 19th-century Paris, a fiery medieval adventure and, finally, a mission to discover the family secret at the heart of bookweird.Bookweird Books and readingFamily secretsFantasy fictionBooks and reading.Family secrets.Fantasy fiction.813/.6Glennon Paul852922MiAaPQMiAaPQMiAaPQBOOK9910136708403321Bookweirder1904745UNINA