03227nam 22006375 450 991052294490332120251009103227.03-030-93131-510.1007/978-3-030-93131-5(CKB)5580000000265776(MiAaPQ)EBC6874778(Au-PeEL)EBL6874778(DE-He213)978-3-030-93131-5(OCoLC)1293767008(EXLCZ)99558000000026577620220122d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAchieving Business Competitiveness in a Digital Environment Opportunities in E-commerce and Online Marketing /edited by Tereza Semerádová, Petr Weinlich​1st ed. 2022.Cham :Springer International Publishing :Imprint: Springer,2022.1 online resource (247 pages)Contributions to Management Science,2197-716X3-030-93130-7 1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders – the Case of Youtube Community.The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.Contributions to Management Science,2197-716XTelemarketingInternet marketingElectronic commerceStrategic planningLeadershipDigital Marketinge-Commerce and e-BusinessBusiness Strategy and LeadershipTelemarketing.Internet marketing.Electronic commerce.Strategic planning.Leadership.Digital Marketing.e-Commerce and e-Business.Business Strategy and Leadership.658.872Weinlich Petr1976-Semerádová Tereza1989-MiAaPQMiAaPQMiAaPQBOOK9910522944903321Achieving business competitiveness in a digital environment2596963UNINA