01436nam0 2200325 i 450 SUN013275620210406110917.7310.00N978-3-319-00696-320210325d2014 |0engc50 baengCH|||| |||||*X-Ray Lasers 2012Proceedings of the 13th International Conference on X-Ray Lasers, 11–15 June 2012, Paris, FranceStéphane Sebban …et al.] editorsCham : Springer, 2014xxx290 p.ill. ; 24 cmPubblicazione in formato elettronico001SUN01327472001 *Springer Proceedings in Physics147210 BerlinSpringer.78-XXOptics, electromagnetic theory [MSC 2020]MFSUNC02235678A60Lasers, masers, optical bistability, nonlinear optics [MSC 2020]MFSUNC029030CHChamSUNL001889Sebban, StéphaneSUNV106581International Conference on X-Ray Lasers13.2012ParisSUNV106582SpringerSUNV000178650ITSOL20210503RICAhttp://doi.org/10.1007/978-3-319-00696-3SUN0132756UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08CONS e-book 1954 08eMF1954 20210325 X-Ray Lasers 20121768710UNICAMPANIA03151nam 22005175 450 991052294130332120251009103314.09783658353698(electronic bk.)978365835368110.1007/978-3-658-35369-8(MiAaPQ)EBC6819316(Au-PeEL)EBL6819316(CKB)19956511700041(OCoLC)1287136756(PPN)258844809(DE-He213)978-3-658-35369-8(EXLCZ)991995651170004120211129d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierOnline Marketing /by Ralf T. Kreutzer1st ed. 2022.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer,2022.1 online resource (256 pages)Business and Management SeriesPrint version: Kreutzer, Ralf T. Online Marketing Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2022 9783658353681 Instruments, success factors and goals of online marketing -- Conception of online marketing deployment -- Instruments of online marketing -- E-commerce. .This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning tests ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional practice. This book is an adapted translation of the original German 3rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologiesto support the authors. The Content Instruments, success factors and goals of online marketing Conception of online marketing Instruments of online marketing E-commerce The Author Prof. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005.Business and Management SeriesTelemarketingInternet marketingDigital MarketingTelemarketing.Internet marketing.Digital Marketing.658.872Kreutzer Ralf1253475MiAaPQMiAaPQMiAaPQ9910522941303321Online marketing2906096UNINA