03350oam 2200733I 450 991051370600332120240119033900.01-351-69490-11-315-17145-71-351-69491-X10.4324/9781315171456(CKB)4100000000774161(MiAaPQ)EBC5046722(OCoLC)993951251(oapen)https://directory.doabooks.org/handle/20.500.12854/74982(EXLCZ)99410000000077416120180706d2017 uy 0engurcnu||||||||rdacontentrdamediardacarrierIntegrative framing analysis framing health through words and visuals /by Viorela DanTaylor & Francis2018New York :Routledge,2017.1 online resource (183 pages)Routledge Research in Communication Studies ;Volume 41-138-04636-1 Includes bibliographical references and index.Arguments in favor of integrative framing analyses -- Why so few integrative framing analyses? -- Factors influencing the act of framing -- An introduction to integrative framing analysis -- An integrative framing analysis of people living with HIV/AIDS."Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. "--Provided by publisher.Routledge research in communication studies ;Volume 4.Communication in medicineMethodsFrames (Sociology)Health Communicationmethods(DNLM)D058015Q000379Verbal Behaviorphysiology(DNLM)D014705Q000502Visual Perceptionphysiology(DNLM)D014796Q000502Consumer Health Information(DNLM)D054626communication studiescommunication theoryframeshealth communicationhealth messagesmedia sociologymethodologymultimodalnews framingresearch methodsvisual communciationCommunication in medicineFrames (Sociology)Health Communicationmethods.Verbal Behaviorphysiology.Visual Perceptionphysiology.Consumer Health Information.362.101/4Dan Viorela1070994MiAaPQMiAaPQMiAaPQBOOK9910513706003321Integrative framing analysis2565590UNINA