01273nam 2200397 450 99105114580033211-78743-544-X(CKB)4340000000203288(MiAaPQ)EBC5047021(EXLCZ)99434000000020328820171017h20172017 uy 0engurcnu||||||||rdacontentrdamediardacarrierBrand equity defining, measuring and managing brand equity /guest editors, Ravi Pappu and George Christodoulides[Place of publication not identified] :Emerald Publishing Limited,2017.©20171 online resource (97 pages) illustrationsJournal of Product & Brand Management,1061-0421 ;Volume 26, Number 51-78743-543-1 Includes bibliographical references.Social responsibility of businessElectronic books.Social responsibility of business.658.408Pappu RaviChristodoulides GeorgeMiAaPQMiAaPQMiAaPQBOOK9910511458003321Brand equity64630UNINA