01295nam 2200397 450 991050846280332120220813232530.09783030861063(electronic bk.)9783030861056(MiAaPQ)EBC6803832(Au-PeEL)EBL6803832(CKB)19410530800041(OCoLC)1287131269(PPN)25884485X(EXLCZ)991941053080004120220813d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe theory of the marketing firm responding to the imperatives of consumer-orientation /Gordon R. FoxallCham, Switzerland :Palgrave Macmillan,[2021]©20211 online resource (385 pages)Print version: Foxall, Gordon R. The Theory of the Marketing Firm Cham : Springer International Publishing AG,c2021 9783030861056 MarketingManagementMarketingManagement.620.86Foxall G. R.1139956MiAaPQMiAaPQMiAaPQ9910508462803321The theory of the marketing firm2905343UNINA