03735nam 22006615 450 991050638280332120230516132206.03-030-77333-710.1007/978-3-030-77333-5(CKB)5340000000068544(MiAaPQ)EBC6791570(Au-PeEL)EBL6791570(OCoLC)1285779073(DE-He213)978-3-030-77333-5(PPN)259468649(EXLCZ)99534000000006854420211024d2021 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierPolitical Marketing and Management in the 2020 New Zealand General Election /edited by Edward Elder, Jennifer Lees-Marshment1st ed. 2021.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2021.1 online resource (197 pages)Palgrave Studies in Political Marketing and Management,2946-26223-030-77332-9 Chapter 1. Introduction: Political Marketing & Management in New Zealand, 2017-2020 -- Chapter 2. Vote Compass 2020 Part 1: Public Views on Policy and Leadership -- Chapter 3. Labour and National’s Market-Orientation in 2020 -- Chapter 4. Communicating Market-Oriented Leadership During the COVID-19 Pandemic -- Chapter 5. Delivering in Government -- Chapter 6. Targeting Party Policies and Target Demographics -- Chapter 7. Targeting in Political Adverts by Major and Minor Parties social media -- Chapter 8. Political Marketing and Management in Practice: The Practitioner Perspectives -- Chapter 9. Conclusion.This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand. Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.Palgrave Studies in Political Marketing and Management,2946-2622ElectionsMarketingManagementCommunication in politicsElectoral PoliticsMarketingManagementPolitical CommunicationElections.Marketing.Management.Communication in politics.Electoral Politics.Marketing.Management.Political Communication.324.6324.9930412Elder EdwardLees-Marshment JenniferMiAaPQMiAaPQMiAaPQBOOK9910506382803321Political marketing and management in the 2020 New Zealand general election2899371UNINA