01393nam 2200433 450 991049522240332120231110230809.03-658-34707-4(CKB)4100000011999312(MiAaPQ)EBC6705579(Au-PeEL)EBL6705579(PPN)257352449(EXLCZ)99410000001199931220220504d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierOmni-channel retailing an analysis of channel interdependencies, integration services and specific marketing instruments /Amelie WintersWiesbaden :SpringerGabler,[2021]©20211 online resource (326 pages)Handel und Internationales Marketing Retailing and International Marketing 3-658-34706-6 Handel und Internationales Marketing Retailing and International Marketing Marketing channelsManagementRetail tradeMarketing channelsManagement.Retail trade.658.8Winters Amelie849296MiAaPQMiAaPQMiAaPQBOOK9910495222403321Omni-Channel Retailing2175036UNINA