02750nam 2200445 450 991049518520332120221012161314.03-030-66916-5(CKB)4100000012008876(MiAaPQ)EBC6712581(Au-PeEL)EBL6712581(PPN)257352287(EXLCZ)99410000001200887620220605d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMarketing management past, present and future /Michael R. Czinkota [et al.]Fourth edition.Cham, Switzerland :Springer,[2021]©20211 online resource (901 pages)Springer texts in business and economics3-030-66915-7 Includes bibliographical references and indexes.This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Managers Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.Springer texts in business and economics.MarketingManagementMarketingManagement.658.8Czinkota Michael R.105959MiAaPQMiAaPQMiAaPQBOOK9910495185203321Marketing management2861950UNINA