00897nam0-22003131i-450 99000083304040332120200131084637.0000083304FED01000083304(Aleph)000083304FED0100008330420001010d1961----km-y0itay50------bafreFRy-------001yyMethodes mathematiques pour les sciences physiquesL. Schwartzavec le concours de D. HuetParisHermann1961392 p.23 cmFisicaMetodi matematiciShwartz,Laurent344306Huet,DeniseITUNINARICAUNIMARCBK99000083304040332102 65 D 131518FINBNFINBNMethodes mathematiques pour les sciences physiques1577156UNINAING0100972cam0 2200277 450 E60020000271920211228130605.0052134242220040528d1988 |||||ita|0103 baengGBDante and DifferenceWriting in the CommediaJeremy TamblingCambridgeCambridge University Press1988IX,206 p.23 cmCambridge Studies in Medieval Literature2001LAEC000200692001 *Cambridge Studies in Medieval Literature2Tambling, JeremyA600200026484070224091ITUNISOB20211228RICAUNISOBUNISOB850.1119176E600200002719M 102 Monografia moderna SBNM850.1000146SI119176EspositodonocutoloUNISOBUNISOB20040528093301.020200622093014.0AlfanoDante and Difference1673810UNISOB02188nam 2200397 450 991049372940332120230921205243.09789048541560(CKB)5590000000537528(NjHacI)995590000000537528(EXLCZ)99559000000053752820230223d2021 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAdvertising and the Transformation of Screen Cultures / Bo Florin, Patrick Vonderau and Yvonne Zimmermann /Bo Florin, Patrick Vonderau, Yvonne ZimmermannAmsterdam :Amsterdam University Press,2021.©20211 online resource (333 pages)9789462989153 Includes bibliographical references and index.Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.TheaterCongressesTheater792Florin Bo1961-801868Vonderau PatrickZimmermann YvonneNjHacINjHaclBOOK9910493729403321Advertising and the transformation of screen cultures2787172UNINA