03756nam 22006735 450 991048465520332120200704052345.03-030-24709-010.1007/978-3-030-24709-6(CKB)4100000009678254(MiAaPQ)EBC5968654(DE-He213)978-3-030-24709-6(EXLCZ)99410000000967825420191025d2019 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBrands and Cultural Analysis /by Arthur Asa Berger1st ed. 2019.Cham :Springer International Publishing :Imprint: Palgrave Pivot,2019.1 online resource (xxiii, 177 pages) illustrationsPalgrave pivot3-030-24708-2 Includes bibliographical references and index.Part I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda.This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands. .Palgrave pivot.CommunicationPopular CultureUnited States—Study and teachingDigital mediaBranding (Marketing)Media and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010Popular Culture https://scigraph.springernature.com/ontologies/product-market-codes/411170American Culturehttps://scigraph.springernature.com/ontologies/product-market-codes/411010Digital/New Mediahttps://scigraph.springernature.com/ontologies/product-market-codes/412040Brandinghttps://scigraph.springernature.com/ontologies/product-market-codes/513070Communication.Popular Culture.United States—Study and teaching.Digital media.Branding (Marketing).Media and Communication.Popular Culture .American Culture.Digital/New Media.Branding.658.827306.30973Berger Arthur Asaauthttp://id.loc.gov/vocabulary/relators/aut320760MiAaPQMiAaPQMiAaPQBOOK9910484655203321Brands and Cultural Analysis2846105UNINA