03747nam 22007335 450 991048398980332120230810165337.03-030-26653-210.1007/978-3-030-26653-0(CKB)4100000009273549(DE-He213)978-3-030-26653-0(MiAaPQ)EBC5896696(EXLCZ)99410000000927354920190911d2019 u| 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierAudience Engagement in the Performing Arts A Critical Analysis /by Ben Walmsley1st ed. 2019.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2019.1 online resource (XI, 248 p. 10 illus., 7 illus. in color.)New Directions in Cultural Policy Research,2730-92583-030-26652-4 Chapter 1 -- Introduction.-Chapter 2 -- Understanding audiences: a critical review of audience research.-Chapter 3 -- Deconstructing audiences' experiences.-Chapter 4 -- Capturing, interpreting and evaluating cultural value.-Chapter 5 -- Research (with) audiences.-Chapter 6 -- From consumption to enrichment: the long slow death of arts marketing.-Chapter 7 -- Co-creating art, meaning and value.-Chapter 8 -- Engaging audiences through digital technologies.-Chapter 9 -- Conclusions and implications.This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.New Directions in Cultural Policy Research,2730-9258Performing artsTheaterCultureStudy and teachingArtsCommunicationArtStudy and teachingCultural propertyTheatre and Performance ArtsCultural TheoryArtsMedia and CommunicationCreativity and Arts EducationCultural HeritagePerforming arts.Theater.CultureStudy and teaching.Arts.Communication.ArtStudy and teaching.Cultural property.Theatre and Performance Arts.Cultural Theory.Arts.Media and Communication.Creativity and Arts Education.Cultural Heritage.790790.2Walmsley Benauthttp://id.loc.gov/vocabulary/relators/aut1174404MiAaPQMiAaPQMiAaPQBOOK9910483989803321Audience Engagement in the Performing Arts2841656UNINA