01140nam a2200313 i 450099100095351970753620020507180516.0940722s1983 it ||| | ita b10780634-39ule_instLE01304819ExLDip.to Matematicaeng510AMS 01-XXAMS 01AAMS 01A35Arrighi, Gino77232Gino Arrighi storico della matematica medioevale /una bibliografia a cura di M. Pancanti e D. Santini[Siena] :Serv. edit. Univ. Siena,198333 p. ;23 cm.Centro studi della matematica medioevale. Bibliografie e saggi ;1Medieval mathematicsPancanti, MarisaSantini, Daniela.b1078063423-02-1728-06-02991000953519707536LE013 01A ARR11 (1983)12013000001197le013-E0.00-l- 00000.i1088021528-06-02Gino Arrighi storico della matematica medioevale921870UNISALENTOle01301-01-94ma -itait 0100906nam a2200265 i 450099100127913970753620020502190125.0990512s1997 it ||| | ita 8822119827b11489601-39ule_instPRUMB58077ExLDip. SSSCita809.1034Krumm, Ermanno163586Lirica moderna e contemporanea /Ermanno KrummFirenze :La nuova Italia,1997VIII, 178 p. ;20 cm.Biblioteca [La Nuova Italia] ;5.PoesiaSec. 19.-20..b1148960101-03-1701-07-02991001279139707536LE021 DI8D3712021000035630le021-E0.00-l- 00000.i1168158501-07-02Lirica moderna e contemporanea563838UNISALENTOle02101-01-99ma -itait 0102852nam 22005055 450 991048339980332120250509101737.09783030661199303066119910.1007/978-3-030-66119-9(CKB)4100000011867193(MiAaPQ)EBC6533780(Au-PeEL)EBL6533780(OCoLC)1246577294(PPN)255294786(DE-He213)978-3-030-66119-9(EXLCZ)99410000001186719320210402d2021 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBrand Management An Introduction through Storytelling /by Emmanuel Mogaji1st ed. 2021.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2021.1 online resource (276 pages)9783030661182 3030661180 Chapter 1: Introduction to Brand Management -- Chapter 2: Ethical Branding -- Chapter 3: Brand Philosophy -- Chapter 4: Brand Positioning -- Chapter 5: Brand Identity -- Chapter 6: Brand Integration -- Chapter 7: Brand in the Digital Era -- Chapter 8: Brand Equity -- Chapter 9: Brand Extension -- Chapter 10: Brand Mergers and Acquisition -- Chapter 11: Brand Architecture -- Chapter 12: Contemporary Issues in Brand Management.Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.Branding (Marketing)BrandingBranding (Marketing)Branding.658.827658.827Mogaji Emmanuel896857MiAaPQMiAaPQMiAaPQBOOK9910483399803321Brand management2853869UNINA