05377nam 22008895 450 991029862740332120200701153235.094-017-9303-410.1007/978-94-017-9303-2(CKB)3710000000291725(EBL)1966766(OCoLC)896824873(SSID)ssj0001386634(PQKBManifestationID)11833278(PQKBTitleCode)TC0001386634(PQKBWorkID)11374537(PQKB)11269254(DE-He213)978-94-017-9303-2(MiAaPQ)EBC1966766(PPN)18308781X(EXLCZ)99371000000029172520141120d2015 u| 0engur|n|---|||||txtccrNanotechnologies in the Conservation of Cultural Heritage A compendium of materials and techniques /by Piero Baglioni, David Chelazzi, Rodorico Giorgi1st ed. 2015.Dordrecht :Springer Netherlands :Imprint: Springer,2015.1 online resource (153 p.)Description based upon print version of record.94-017-9302-6 Includes bibliographical references.Preface -- About the Authors -- Innovative Nanomaterials: Principles, Availability and Scopes -- Consolidation of Wall Paintings and Stones -- Cleaning of Wall Paintings and Stones -- Cleaning of Easel Paintings -- Deacidification of Paper, Canvas and Wood.This book presents novel applications of nanotechnology for the preservation of artistic and historical artifacts. It explains the scientific principles behind numerous nanomaterials and discusses their applications to different types of common movable and fixed artistic substrates. It starts with an overview of the nano-tools developed over the last three decades, such as dispersions of nanoparticles, micellar solutions, microemulsions and gels. Compared to traditional methods, these new tools have the benefit of considerably less impact on both the operators and the environment. Each chapter is dedicated to a specific type of cultural heritage material (wall and easel paintings, stone, paper, canvas and wood) starting with the main degradation paths and discussing protocols for the application of innovative nanomaterials-based tools for cleaning, consolidation, or deacidification, which represent the majority of the case studies encountered in restoration facilities, workshops and ateliers. The book provides step-by-step descriptions that are meant to support conservators in the application of these novel materials and methods. The aim of the book is to equip end-users and conservators with essential information and knowledge on the availability and applicability of different nano-materials and dispersed systems. While the book’s focus is on the practical aspects, interested readers will also find references to the relevant advanced colloid and material science literature. Main audience: Expert conservators, restorers and technical staff at conservation institutes and museums, students at conservation and restoration schools, and scientists who are new to the field of conservation of artistic and historical artifacts.NanotechnologyArchaeologyPhysical measurementsMeasurementAmorphous substancesComplex fluidsMaterials—SurfacesThin filmsCultural propertyNanotechnologyhttps://scigraph.springernature.com/ontologies/product-market-codes/Z14000Archaeologyhttps://scigraph.springernature.com/ontologies/product-market-codes/X13000Measurement Science and Instrumentationhttps://scigraph.springernature.com/ontologies/product-market-codes/P31040Soft and Granular Matter, Complex Fluids and Microfluidicshttps://scigraph.springernature.com/ontologies/product-market-codes/P25021Surfaces and Interfaces, Thin Filmshttps://scigraph.springernature.com/ontologies/product-market-codes/Z19000Cultural Heritagehttps://scigraph.springernature.com/ontologies/product-market-codes/419000Nanotechnology.Archaeology.Physical measurements.Measurement.Amorphous substances.Complex fluids.Materials—Surfaces.Thin films.Cultural property.Nanotechnology.Archaeology.Measurement Science and Instrumentation.Soft and Granular Matter, Complex Fluids and Microfluidics.Surfaces and Interfaces, Thin Films.Cultural Heritage.363.69530.41530.8620.11Baglioni Pieroauthttp://id.loc.gov/vocabulary/relators/aut994067Chelazzi Davidauthttp://id.loc.gov/vocabulary/relators/autGiorgi Rodoricoauthttp://id.loc.gov/vocabulary/relators/autBOOK9910298627403321Nanotechnologies in the Conservation of Cultural Heritage2276645UNINA02852nam 22005055 450 991048339980332120250509101737.09783030661199303066119910.1007/978-3-030-66119-9(CKB)4100000011867193(MiAaPQ)EBC6533780(Au-PeEL)EBL6533780(OCoLC)1246577294(PPN)255294786(DE-He213)978-3-030-66119-9(EXLCZ)99410000001186719320210402d2021 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBrand Management An Introduction through Storytelling /by Emmanuel Mogaji1st ed. 2021.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2021.1 online resource (276 pages)9783030661182 3030661180 Chapter 1: Introduction to Brand Management -- Chapter 2: Ethical Branding -- Chapter 3: Brand Philosophy -- Chapter 4: Brand Positioning -- Chapter 5: Brand Identity -- Chapter 6: Brand Integration -- Chapter 7: Brand in the Digital Era -- Chapter 8: Brand Equity -- Chapter 9: Brand Extension -- Chapter 10: Brand Mergers and Acquisition -- Chapter 11: Brand Architecture -- Chapter 12: Contemporary Issues in Brand Management.Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.Branding (Marketing)BrandingBranding (Marketing)Branding.658.827658.827Mogaji Emmanuel896857MiAaPQMiAaPQMiAaPQBOOK9910483399803321Brand management2853869UNINA