01238nam 2200445 450 991048339980332120211020074935.03-030-66119-9(CKB)4100000011867193(MiAaPQ)EBC6533780(Au-PeEL)EBL6533780(OCoLC)1246577294(PPN)255294786(EXLCZ)99410000001186719320211020d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBrand management an introduction through storytelling /Emmanuel MogajiCham, Switzerland :Palgrave Macmillan,[2021]©20211 online resource (276 pages)3-030-66118-0 Branding (Marketing)Brand name productsStorytellingBranding (Marketing)Brand name products.Storytelling.658.827Mogaji Emmanuel896857MiAaPQMiAaPQMiAaPQBOOK9910483399803321Brand management2853869UNINA