03872nam 22006375 450 991048310240332120220209015910.03-030-41180-X10.1007/978-3-030-41180-0(CKB)4100000010771014(MiAaPQ)EBC6147790(DE-He213)978-3-030-41180-0(EXLCZ)99410000001077101420200327d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierOscar Buzz and the Influence of Word of Mouth on Movie Success /by Owen Eagan1st ed. 2020.Cham :Springer International Publishing :Imprint: Palgrave Pivot,2020.1 online resource (xiii, 132 pages)3-030-41179-6 1. Introduction -- 2. The Enduring Appeal of Movies -- 3. Risks & Rewards -- 4. Film Festivals -- 5. The Influence of Film Critics -- 6. Movie Buzz & Information Cascades -- 7. The Influence of Word of Mouth -- 8. Oscar Campaigns -- 9. Insights from the Experts -- 10. Closing Thoughts. .This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services.Motion picturesCommunicationMotion pictures—United StatesPopular CultureIndustrial managementFilm/TV Industryhttps://scigraph.springernature.com/ontologies/product-market-codes/413170Media and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010American Cinema and TVhttps://scigraph.springernature.com/ontologies/product-market-codes/413010Popular Culture https://scigraph.springernature.com/ontologies/product-market-codes/411170Media Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/513020Motion pictures.Communication.Motion pictures—United States.Popular Culture.Industrial management.Film/TV Industry.Media and Communication.American Cinema and TV.Popular Culture .Media Management.659.1979143301 (edition:22)Eagan Owenauthttp://id.loc.gov/vocabulary/relators/aut1075948MiAaPQMiAaPQMiAaPQBOOK9910483102403321Oscar Buzz and the Influence of Word of Mouth on Movie Success2585859UNINA