02488nam 2200553 a 450 991048101020332120170821193807.01-4833-2850-31-4522-4565-7(CKB)3710000000107352(EBL)1684522(SSID)ssj0001196282(PQKBManifestationID)12532182(PQKBTitleCode)TC0001196282(PQKBWorkID)11162746(PQKB)10746207(MiAaPQ)EBC1684522(OCoLC)875378659(StDuBDS)EDZ0000158937(EXLCZ)99371000000010735220130918d2002 fy| 0engur|n|---|||||txtccrSurvival math for marketers[electronic resource] /Peter C. WeiglinLos Angeles SAGEc20021 online resource (145 p.)Description based upon print version of record.1-322-42301-6 0-7619-1632-6 Includes bibliographical references and index.Cover; Contents; Preface; Chapter 1 - Your Credibility; Chapter 2 - Figures Never Lie, but Liars Figure; Chapter 3 - Making a (Financial) Statement; Chapter 4 - Organizations, Measurement, and Standards; Chapter 5 - An Economics Excursion; Chapter 6 - Pricing and Profitability; Chapter 7 - Costs and Profitability; Chapter 8 - Strategy: Breakeven and Profitability; Chapter 9 - Cash; Chapter 10 - Budgets; Chapter 11 - Just Look at the ""Sadistics""; Appendix A: A Summary of Nonmagic Formulae; Appendix B: Sample Chart of Accounts; About the AuthorPresented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, 'Survival Math for Marketers' is a fun, easy-to-read introduction to the world of business mathematics.MarketingMathematicsElectronic books.MarketingMathematics.658.00151658/.001/51Weiglin Peter C1027045Coster BarbaraLee MichelleStDuBDSStDuBDSBOOK9910481010203321Survival math for marketers2442277UNINA