02265nam 22004811 450 991048078290332120200124120847.393-5328-773-193-5280-818-593-5280-819-3(CKB)4100000007332221(MiAaPQ)EBC5625052(OCoLC)1080273660(CaToSAGE)SAGE000009135(EXLCZ)99410000000733222120200124e20192019 fy| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierHandbook of advances in marketing in an era of disruptions essays in honour of Jagdish N. Sheth /Atul Parvatiyar, Rajendra Sisodia1st edition.Los Angeles, CA :SAGE Publications, Inc.,2019.1 online resource (693 pages)93-5280-958-0 Includes bibliographical references.We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.MarketingMarketingManagementElectronic books.Marketing.MarketingManagement.658.8Parvatiyar Atul1033823Sisodia RajendraCaToSAGECaToSAGEUtOrBLWBOOK9910480782903321Handbook of advances in marketing in an era of disruptions2452582UNINA